Friday, April 11, 2014

A.F. Ebbers' #WriteTip on How He Markets His Work #BookMarketing #AmWriting

A news item once cited that the average mid-list author from a publishing house only sells about five books in a book store during his signing day.Unless, of course, he has a superstar name.  Under my marketing system, I sold from 15 to 27 books at $25 each during a seven-hour sale day. And the income, minus vendor lease space costs and year-end taxes, was all mine.
Where? How? Simple. I got a vendor stand and state license, tent and sold them on weekends at festivals, fairs, and community market days in the central Texas area. And I had never sold anything before. I had neat, inexpensive posters that praised the novel and listed what the book was about and placed photos and reviews all over my vendor stand to attract attention. These fairs are usually held on Saturdays once a month. During a time period of about three years, I sold approximately 2,000 books in two hardback editions during this part-time sales effort.
The best part of this was that I got to interact with my buyers, before and after the sale, when nearly a quarter of them would see my booth at future fairs and come over to personally tell me about how much they enjoyed the book, some saying they stayed up reading till 5 a.m. the next morning to finish It. And all of them wanted a sequel. I knew then I had a winner.
And this is important. When a person comes over to your booth to look it over, get up and talk to them, offering to tell them what the book is about. Have a short but exciting spiel about the novel to tell them. Don’t be silent, thinking the buyer will talk first. He’ll probably look and leave.
But don’t order too many books at the start until you see how they sell. Maybe even try Print on Demand.   I took a big chance by ordering 1,000 books at the start. But I’ve been a professional writer for decades and I felt my debut book was good.
Now of course, I sell my novel mainly as an eBook on the internet.

dangerousPast (1)
Airline Captain Frank Braden is being stalked by unknown assailants who must arrange his death to look like a suicide or an accident before a specific deadline. He receives an unsigned message warning him against attending a Senate hearing in Washington. If he agrees, he will receive a million dollars and his wife's life.
Buy Now @ Amazon
Genre - Mystery, Suspense, Thriller
Rating - G
More details about the author